April 2nd, 2023

The Harsh Realities of Content Marketing

Navigating the challenges of content marketing and understanding the realities of the industry. Here's what you need to know before starting.

Content marketing can be a powerful tool for growing your business, but it's important to understand the realities of the industry before diving in. Here are the 10 harsh realities of content marketing that you need to know:

1. It takes time to reap the benefits.

Content marketing is a long-term strategy, and it can take months or even years to see the results of your efforts.

2. It's near impossible to fully attribute.

It can be difficult to track the success of your content marketing efforts and attribute conversions to specific tactics.

3. You need to post content consistently.

Consistency is key when it comes to content marketing. Without a consistent publishing schedule, it will be difficult to build an audience.

4. Content isn't just publishing blog posts.

Content marketing encompasses a variety of tactics, including videos, podcasts, infographics, and more.

5. Some content doesn't provide tangible ROI.

Not all content will provide a tangible return on investment, but that doesn't mean it's not worth creating.

6. You must understand your customers deeply.

Understanding your customer is crucial for creating content that resonates and drives conversions.

7. It requires a lot of investment (time and/or money).

Content marketing can be time-consuming and costly, but the investment can pay off in the long run.

8. It's most likely wasted if you don't have a strategy.

A solid content marketing strategy is essential for success. Without one, your efforts are likely to be wasted.

9. Creating content doesn't guarantee you an audience.

Just because you create content doesn't mean people will automatically read it.

10. But not creating content guarantees you no audience.

Without content, it's impossible to build an audience or drive conversions.


Content marketing can be a challenging endeavor, but by understanding these harsh realities, you can set yourself up the right way and be prepared to weather the storm.

Most tech companies are still learning how to leverage content to build awareness and adoption. Let us help you speed up the process.