As a business owner, it can be frustrating to see your website's traffic decline. However, it's important to understand that 90% of the issues that websites have are content-specific. In order to fix these issues and boost your website's traffic, it's important to focus on three key areas: intent shifts, over-optimization, and content without value.
1. Intent shifts
First, pay attention to intent shifts. Google's results change over time, and this can lead to evergreen content becoming irrelevant. Keep an eye on what types of pages are ranking and make sure your content is aligned with current trends. This may mean creating new pages, merging existing pages, or redirecting old pages.
Next, be aware of over-optimization. Google can easily detect patterns in your content, and using too many exact-match internal link anchors or keyword-stuffed headers can lead to an unnatural imbalance. Instead, give users an on-page journey that's logical and answer their questions without reusing the same keyword.
3. Content without value
Finally, avoid publishing content without value. Brands often feel the need to publish as much content as possible, but it's important to remember that each piece of content should have a purpose. It should have the potential to drive traffic and support positive user engagement. Content that is irrelevant or misaligned with your website's theme will ultimately drag your site down.
While these three areas may seem daunting, it's important to remember that you don't have to tackle them alone. Finding specialists, such as Circuit, who specialize in website optimization can help alleviate these pain points and fine-tune your website for growth.