December 9th, 2022

An Overview of the Different Content Marketing Tactics for Developers

Developers are a difficult-but-not-impossible audience to market to. Here's a high-level overview of the various platforms you can leverage to reach out and connect to developers.

Content marketing is a vital component of any digital marketing strategy, and it's especially important for developers who want to build their brand and reach a wider audience. But with so many different content marketing tactics to choose from, it can be overwhelming to know where to start.

Here's an overview of some of the most effective content marketing tactics for developers:


A regularly updated blog is a great way to showcase your expertise and thought leadership, as well as drive traffic to your website. Consider writing about topics that are relevant to your target audience and using long-tail keywords to optimize your posts for search engines.

Social media

Platforms like Twitter, LinkedIn, and GitHub are great places to share your content and engage with your audience. Use social media to promote your blog posts, share interesting industry news, and participate in relevant conversations.

Video content

Whether it's a screencast tutorial or a live stream Q&A, video is a great way to engage your audience and showcase your personality. Platforms like YouTube, Vimeo, and Twitch are great places to host your videos and build a following.

Ebooks and whitepapers

Long-form content like ebooks and whitepapers is a great way to dive deep into a specific topic and showcase your expertise. These types of content are often shared more widely and can be a great way to attract leads and build your email list.


Webinars are a great way to engage with your audience in real-time and provide valuable content. Consider hosting a webinar on a topic that your audience is interested in, or invite industry experts to speak on your webinar.

Case studies

Case studies are a great way to showcase the results you've achieved for your clients and demonstrate the value of your work. Consider creating case studies for your most successful projects and sharing them on your website and social media channels.


Infographics are a visually appealing way to present information and can be great for social media sharing. Consider creating infographics that illustrate complex concepts or data in a simple and easy-to-understand way.


Podcasts are a great way to reach a wider audience and provide value in a more casual format. Consider starting your own podcast or appearing as a guest on relevant podcasts to share your expertise and build your brand.


Overall, there are many different content marketing tactics that developers can use to build their brand and reach a wider audience. By creating a mix of different types of content and sharing it across a variety of channels, you can effectively promote your brand and drive traffic to your website.

Most tech companies are still learning how to leverage content to build awareness and adoption. Let us help you speed up the process.