October 12th, 2023

5 Types Of Content To Focus On When Marketing To Developers

As a professional from a tech-focused company, it's important to understand what content types you should focus on in order to effectively market to a developer-centric audience. Here are five content types that are particularly effective for this audience:

1. Tutorials

Tutorials are a great way to provide value to developers by teaching them how to use your product or perform a specific task. A good tutorial should have an introduction that explains what the reader will learn and the results they can expect, prerequisites that explain what the reader needs to do before following the tutorial, step-by-step instructions, and a conclusion that shows the results of the tutorial. Tutorials are a great fit for companies that want to provide an easy way for developers to learn how to use their product.

2. Learning Paths

Learning paths are a sequence of tutorials or articles that are organized to guide the developer through a specific topic. This format is particularly effective for teaching complex topics, or when you want to ensure that the developer understands all the necessary concepts before moving on to more advanced material. These are well suited for companies that have a set of tools or solutions to provide and have a desire to guide the developer through it.

3. Questions

Sometimes developers have questions that need quick answers. Setting up a forum or FAQ page where developers can ask and answer questions can be a great way to build community and establish your company as a helpful resource. This type of content is good for companies that have a strong customer base and desire to build community.

4. Tech talks

Tech talks are presentations given by experts on a specific topic, usually at a conference or meetup. These are great for building thought leadership, establishing your company as an expert in the industry, and recruiting top talent. It's an excellent way to connect with the developers and understand the pain-points they face.

5. Conceptual Articles

Conceptual articles are helpful for providing a detailed overview of a particular topic or idea. These articles generally provide a theoretical framework for understanding a particular concept or problem. These are best suited for companies that have a desire to provide thought leadership and establish themselves as experts in their field.

Each of these content types has its own set of pros and cons and aligns with different types of businesses and strategies. It's important to consider your specific goals and target audience when choosing which content types to focus on. For example, if your goal is to educate developers on how to use your product, tutorials would be a great choice. But if you want to establish your company as a thought leader in the industry, tech talks or conceptual articles would be a better fit.

In summary, choosing the right content types is an essential part of marketing to a developer-centric audience. By understanding the pros and cons of different content types, you can make informed decisions about which types of content will be most effective for your business and your target audience.

Most tech companies are still learning how to leverage content to build awareness and adoption. Let us help you speed up the process.